Martin Bissett is the author of Winning Your First Client, Passport to Partnership, and Business Development on a Budget. He is founder of The Upward Spiral Partnership Ltd., the UK-based consulting firm that specializes in the implementation of professional selling and leadership skills in the next generation of accounting professionals. Previously, Martin served ten years on the board of the directors of the UK’s leading provider of high-quality new business appointments for accountancy firms. There, he held the responsibility for the nurture and organic growth of the organization’s new client base, including six of the UK’s top 30 firms of accountants.

About Us: The Upward Spiral Partnership (USP for short) has been founded to give young accountants and business students the skill set, confidence and roadmap they need to achieve their career goals and exceed the expectations of their employers. By request, USP has also developed a further specialism in working within the accountancy profession, delivering a 'quasi' sales director role in a select number of practices in order to transform that firm's business development efforts into delivering tangible and desirable new fees.