How do you make financial decisions? Most CPAs are “left-brain” thinkers, which means you may have a digital brain – one that is better at things like computations. If you’re mostly analytical and methodical in your thinking, you may be surprised to learn that, as you make decisions, your brain is still receiving information from the creative, emotional side of your brain.
In fact, many of our financial decisions are subject to irrational logic. For instance, why do we drive out of our way to save a few bucks on gas but refuse to drive the same to save a few bucks on a $125 coat? How is it that we are anxious when our retirement portfolio drops by $60,000 despite experiencing a $500,000 gain? When it comes to making financial decisions, we think we're making smart, rational choices. But are we?
Terri McGray, a Behavior Finance specialist, refutes the common industry assumption that we make financial decisions using fundamentally rational thoughts. From buying a car to planning our retirement and investing we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable. You will learn in this fun, engaging webinar that we are, indeed, irrationally logical. And, most importantly, you will learn how to build a better retirement understanding of how and why we think and act the way we do.
Learning Objectives:
Longevity Capital Management LLC
Founder & President
terri@longevitycapitalmgmt.com
(805) 917-6771
Terri McGray is the founder and president of Longevity Capital Management LLC, a professional wealth management and retirement planning consulting firm that helps business owners and individuals work towards a successful retirement.
She has developed a unique retirement readiness program for employers seeking to increase financial literacy in the workforce and drive results with their 401(k).
Her expertise with plan design, ERISA law, internal controls, and investment management enables businesses to outsource their plan workload and engage a co-fiduciary to reduce their liability.
Mrs. McGray is a champion of retirement readiness and public speaker, speaking passionately about our national retirement crisis and the importance of good 401(k) stewardship. Some of the conferences she has spoken at include LA Accounting & Finance Show 2019, CA HR Professional Conference 2019, Professionals in Human Resources Local Chapters, Cal Lutheran University.